Athletic Drive is a sportswear company established in India in 2018. Well-known in India where their state-of-the-art golfing merchandise is manufactured, Athletic Drive are one of the largest growing clothing and apparel brands in golf. They currently have stores in cities and golf clubs the length and breadth of India and have international expansion in their sights. Through this partnership Legends Tour will assist them in gaining a worldwide market.
As Official Apparel Partner, Athletic Drive will provide their impeccably styled, high-end golfing gear to Legends Tour staff and Amateur Playing Experience guests. In addition, Legends Tour are thrilled to have Athletic Drive as an Official Partner supporting all their owned tournaments and are extending increased benefits to Athletic Drive at nominated elevated tournaments which will help grow the brand amongst Legends Tour’s international audience.
Together, Legends Tour and Athletic drive have exciting plans to create a dual branded range of apparel. Legends Tour fans and Staysure customers will be able to access exclusive offers from Athletic Drive as part of this new partnership agreement.
Athletic Drive will support the Legends Tour’s growth in India, a region with one of the fastest growing appetites for golf.
Dhiraj Jha, Athletic Drive CEO said:
“Golf is a huge sport, as far as the Western world is concerned. In India it is in a progressive stage. There is a lot of opportunity. India has a vast amount of great golf talent. The kind of young population we have, we are lacking infrastructure, and training facilities, but, despite this, the players who are doing very, very well internationally right now, such as Milkha Singh, Randhawa, they all are the legends for us. So, there is a lot more to happen in India.”
Phil Harrison, CEO of the Legends Tour, said of the partnership: “It’s huge for us because, we’re very much a European Seniors Tour, and now we’re a Global Legends tour. We’re so thrilled to be having Athletic Drive support us with our inaugural tournament in India, The HSBC India Legends Championship, hosted by Jeev Milkha Singh in Delhi at Jaypee Greens Golf Course from 30th August to 1st September.
“It’s not just having a tournament in India, which Dhiraj has been very helpful with, I think, having a global, clothing partner that’s so big in India and internationally, helps you to develop your brand across the world. Legends Tour and Athletic Drive can work together to create a range of clothing branded with Legends that we can market to our audience, which would be good for us, but more importantly, it’s good for Dhiraj and, his brand.”
The Athletic Drive apparel will be first worn by the team at next week’s HSBC India Legends Championship hosted by Jeev Milkha Singh which is Legends Tour’s first event in India, being played at Jaypee Greens Golf Course at the end of August.
The tournament is also sanctioned by the Professional Golf Tour of India (PGTI) and will see 10 Indian golfers taking part in the tournament, including the host as well as fellow Legends Tour member Jyoti Randhawa.
The tournament will be played at Jaypee Greens Golf Course in Greater Noida, a Greg Norman designed course, from Friday 30th August to Sunday 1st September.
