The former Sky Sports Golf presenter, 49, will help to develop and drive the Tour’s message and brand to both the established golf market and the wider audience too to engage the global golf fan base.
James has already started working with the Legends Tour and brings more than 30 years of experience in UK sports journalism with him. He spent more than twenty years working for Sky Sports covering a variety of sports with Sky Sports News before specialising in golf from 2008.
A respected journalist, James has worked in the UK media sector since 1994 and has been part of a number of award-winning teams across the written, radio and tv formats.
James is a well-known figure amongst the Legends Tour membership having worked with many (and pestered them for interviews) during his time with Sky Sports, and he is a welcome addition to the Legends Tour team as the Tour looks to expand its global reach.
* Peter Baker, winner of the Barbados Legends, with James Haddock
Speaking about his appointment, James said: “I am delighted to have joined up with the Legends Tour as they look to make a big move within the golf marketplace over the next few years.
“For me, getting to reconnect with a lot of player with whom I have worked over the past two decades, is a real pleasure – it’s like an old school reunion, but better!
“The Legends Tour has a stellar list of stars – the players are the centrepiece and the greatest asset of the Tour, I am thrilled about working with them and telling their stories.
“I am excited about what lies ahead and how I can help the Legends Tour to build on their early successes and grow in stature. When you look over the past few years, it is already on the upward curve – a rapid rise, and I am hoping to play my part in helping that to continue.”
The Legends Tour are proud to have netted themselves a “big fish” in their development and evolution as a Tour and as a brand. Keith Mitchell, Chief Marketing Officer for the Legends Tour said: “James is a strong asset for us to have on board as we embark on a period of expansion. We already have a schedule which features 20 events across four continents and with a prize fund of more than €18m.
“James’ ability to get to the heart of the stories, to build a bond with the players and ensure our media partners are getting what they need from us, is all part of the development of this Tour.
“The addition of people like James to our team helps us to grow and to deliver on our long-term vision as a truly global Tour and to extend our message to all golf fans in new and engaging ways. Much has already been achieved, but there is plenty more to come!”
*Legends Tour CMO Keith Mitchell with James Haddock
James Haddock is the Legends Tour’s new Head of Press and Communications and is working on media requests for Legends Tour TV highlights and external media as well as digital media requirements too.
Please contact James if you have any Press/Media/Comms requirements to discuss.
Email the press team [email protected]
